The new social marketing tool..

I came across this great social media tool which could be used for marketing and for personal use. It's called Pinterest and it's based on images and videos. It is the up and coming social media tool nowadays and businesses could use it to build brand image and awareness. Here are some of the things I found on how businesses can use Pinterest for marketing purposes;


1. Pin pictures of clients and their testimonials
2. Create Boards for your products and Pin pictures related to the product
3. You can turn traditional case studies into visually engaging stories, since images evoke emotion
4. Take pictures of customers engaging with your product or service, then develop an entire pin board dedicated to customers.
5. If you're attending a conference or a trade show, Blog about the event before you go—the who, what, when and why you’re going. Then take pictures at the event, and create a Pinterest board for them.
6. You can also use the tool for lead generation. The Pinterest account can be used to drive traffic to the company website. This could be achieved by creating catalogs of pin boards and pins based on your products.
7. You can encourage your website visitors to pin your content
8. You can also have "pin-to-win" contests in your Pinterest account and this can create a tremendous amount of viral excitement around your Pinterest presence.
9. Create a board that tells the story of your company and communicates your core values.
10. Allow your customers to join in on certain boards and pin ideas and suggestions about how to use your product, or themes that go along with your products and services
11. It can be used to promote the company blog

For all this to be done you need to ensure that all your social media tools are integrated. You should also add a Pin It button to your website to enable visitors to easily Pin your content.