Mobile phones are already well on their way to replacing cameras, cash, tickets, calculators, maps, notepads and many more and they are becoming ubiquitous. Within the next five years smart phones are going to become the center of our world. The smart phone will start the car, make phone calls, check bank account balances, make payments and track locations. Literally people will not have to carry anything else but the smart phone.
In the mobile network there are more than 6 billion mobile subscriptions in the world, and every day, 10 billion text messages are sent. Thus to facilitate great customer relationships, enterprises will want near real-time information on every kind of data emanating from consumer mobile devices in order to sharpen their understanding of consumer demographics and buying patterns. Not only enterprises, mobile operators can use these real time analytics in delivering a superior customer service.
Based on a new IBM study on how telcos are using Big Data “85 percent of the respondents indicate that the use of information and analytics is creating a competitive advantage for them – a 124 percent increase in the last two years.”
For example one of US major mobile operators is combining its customer record data with sentiment analysis where they are able to determine what type of people pass by a billboard at a particular time of day and what products they are interested in. This allows them to precisely target its billboard advertisements to the demographics.
In the mobile network there are more than 6 billion mobile subscriptions in the world, and every day, 10 billion text messages are sent. Thus to facilitate great customer relationships, enterprises will want near real-time information on every kind of data emanating from consumer mobile devices in order to sharpen their understanding of consumer demographics and buying patterns. Not only enterprises, mobile operators can use these real time analytics in delivering a superior customer service.
Based on a new IBM study on how telcos are using Big Data “85 percent of the respondents indicate that the use of information and analytics is creating a competitive advantage for them – a 124 percent increase in the last two years.”
For example one of US major mobile operators is combining its customer record data with sentiment analysis where they are able to determine what type of people pass by a billboard at a particular time of day and what products they are interested in. This allows them to precisely target its billboard advertisements to the demographics.
No comments:
Post a Comment