Wednesday, February 27, 2013

Soltura, the next generation mobile app platform


The UNCTAD (United Nations Conference on Trade and Development) ICT report is a component in the World Investment Report which is responsible for dealing with issues related to investment and enterprise development in the United Nations System. The ICT (Information and Communication Technologies) section mainly promotes international dialogue on issues related to ICTs for development and contributes to building developing countries’ capacities to measure the information economy and also to design and implement pertinent policies and legal frameworks.

hSenid Mobile provided its platform to one of Sri Lanka’s leading mobile service providers to enable the company to build their own culture in app development. The company built their own developer community by providing the necessary resources. This humongous task was carried out by hSenid Mobile who identified the potential for such products. The platform enabled the service provider to change the culture of the IT industry by providing the opportunity for all interested developers to create their own mobile applications. The UNCTAD report addresses all the above aspects mentioned above. It further acknowledges hSenid Mobile for providing Supplier support, App development support, app quality and marketing effort for the service provider, which was considered a prestige for the firm.

However hSenid Mobile’s Soltura product is a further evolution from the product mentioned before. The innovative ability together with the tech experts in the organization came up with a newer and a revolutionary product concept which will benefit not only the service providers but also the end subscribers. Its future potential is yet to be known. Soltura not only facilitate mobile service providers to build their own developer communities but also to develop partnerships with other businesses.

Soltura, the Spanish name for ‘freedom’ in reality gives the app developers the freedom to launch their apps. The subscribers are not restricted but can use their imagination to create and earn revenue for their applications. Soltura is an evolution from the product mentioned in the UNCTAD report because this platform facilitates all subscribers irrespective of their technical knowledge to build new apps. This is a tremendous opportunity for both subscribers and service providers as both technical and non-technical subscribers can be part of the developer community. Thus, the revenue generation aspect is not limited to one specific segment. 

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