The UNCTAD (United Nations Conference
on Trade and Development) ICT report is a component in the World Investment
Report which is responsible for dealing with issues related to investment and
enterprise development in the United Nations System. The ICT (Information and
Communication Technologies) section mainly promotes international dialogue on
issues related to ICTs for development and contributes to building developing
countries’ capacities to measure the information economy and also to design and
implement pertinent policies and legal frameworks.
hSenid Mobile provided its platform to
one of Sri Lanka’s leading mobile service providers to enable the company to build
their own culture in app development. The company built their own developer
community by providing the necessary resources. This humongous task was carried
out by hSenid Mobile who identified the potential for such products. The platform
enabled the service provider to change the culture of the IT industry by providing
the opportunity for all interested developers to create their own mobile
applications. The UNCTAD report addresses all the above aspects mentioned
above. It further acknowledges hSenid Mobile for providing Supplier support,
App development support, app quality and marketing effort for the service
provider, which was considered a prestige for the firm.
However hSenid Mobile’s Soltura
product is a further evolution from the product mentioned before. The innovative
ability together with the tech experts in the organization came up with a newer
and a revolutionary product concept which will benefit not only the service
providers but also the end subscribers. Its future potential is yet to be
known. Soltura not only facilitate mobile service providers to build their own
developer communities but also to develop partnerships with other businesses.
Soltura, the Spanish name for ‘freedom’
in reality gives the app developers the freedom to launch their apps. The subscribers
are not restricted but can use their imagination to create and earn revenue for
their applications. Soltura is an evolution from the product mentioned in the
UNCTAD report because this platform facilitates all subscribers irrespective of
their technical knowledge to build new apps. This is a tremendous opportunity
for both subscribers and service providers as both technical and non-technical
subscribers can be part of the developer community. Thus, the revenue generation
aspect is not limited to one specific segment.
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